5 Successful Samoan-owned businesses based in New Zealand

It is no surprise that our Samoan People have some of the most creative minds. As Samoans living in the diaspora, it can be challenging to access products or services that remind us of home and allow us to express our poly pride of being from the 685. Join us as we spotlight 5 remarkable enterprises, each a testament to the creativity, ingenuity and resilience of Samoan entrepreneurship in Aotearoa.

Panikeke

"Panikeke is the Pacific Term for ‘Pancake’; Usually comes in the form of a deep-fried pancake ball their founders' favourite; homemade flat-fried panikekes (pancakes) smothered in lots of butter and strawberry jam *yum*"

Panikeke, founded in a small room in South Auckland by young Pacific entrepreneur Kiteli in 2016, emerged from frustration with the lack of Pacific-made products. Despite facing numerous obstacles and scepticism, Kiteli persisted, launching Panikeke as a platform to showcase Pacific-inspired goods at local markets. The response was overwhelmingly positive, leading to rapid growth and the opening of the first brick-and-mortar store in 2020. Today, Panikeke boasts a diverse product range, multiple stores, and a growing global presence, all rooted in a mission to celebrate Pacific culture. Kiteli remains excited about the brand's future and its continued evolution. 

Tuhi Stationery

Tuhi Stationery, born from the humble upbringing of its founder in the Far North of New Zealand, alongside her Samoan partner embodies the essence of Maori and Samoan heritage and tradition. Geneva Harrison was raised by maternal grandparents within a close-knit tribal community, the founder experienced a childhood rich in cultural immersion and family unity.

With a grandfather deeply involved in community leadership and meticulous diary-keeping, the founder grew up surrounded by the importance of preserving memories and staying connected to heritage. Engaged in traditional activities like gardening, fishing, and hunting, the founder unwittingly absorbed a way of life that would later inspire Tuhi Stationery's ethos.

Years later, amidst a corporate career, the founder found a void in the market for planners and stationery that honoured Maori and Samoan language and culture. Inspired by the cherished diaries of their grandfather, the founder embarked on a mission to create high-quality, culturally resonant stationery that would stand the test of time, serving as both practical tools and treasured keepsakes for future generations.

Tuhi Stationery represents more than just products; it is a celebration of both Maori and Samoan identity, a tribute to ancestral wisdom, and a testament to the enduring legacy of family heritage.

Delicate Designs NZ

Delicate Designs NZ, nestled in the cultural melting pot of New Zealand, is a beacon of Polynesian elegance and craftsmanship. With a passion for preserving and celebrating the rich heritage of the Pacific, they specialise in handmade Polynesian earrings, each piece meticulously crafted to reflect the beauty and diversity of the islands.

In addition to their exquisite earrings, Delicate Designs NZ proudly showcases a curated selection of culturally inspired products from This N That Samoa. From stylish totes and chic clutches to statement handbags, each item exudes the vibrant spirit of Samoa, bringing a touch of Pacific flair to every outfit.

At Delicate Designs NZ, every creation tells a story – a tale of tradition, creativity, and the enduring bond between culture and craftsmanship. With roots firmly planted in New Zealand soil, they invite you to adorn yourself with a piece of the Pacific, embracing the timeless allure of Polynesian artistry.

Chief Book Series

Chief Book Series is a Pacific-owned New Zealand-based writing company Chief Book Series is dedicated to putting the reader at the centre of your reading experience. They intend to write memorable and relatable books for you and your child.

Their first book is a bi-lingual language book in Samoan and English, and they hope to deliver more books like this one representing our Pacific people, language and culture.

In 2012, Spark Foundation announced a partnership with Digital Discipline and Chief Book Series aimed at helping young New Zealanders successfully navigate their digital well-being through a bilingual children's book. 

Mena Samoa

MENA, a trailblazer in the fashion realm, emerged onto the scene in Samoa in 2002, swiftly etching its name into the fabric of Samoan households. With a vision to redefine Pacific-inspired fashion, the label expanded its horizons, establishing a base in New Zealand in 2006 to fuel its growth.

Today, MENA stands as a beacon of cultural expression, spreading its wings across the South Pacific, Hawaii, and Japan. Recognized for its excellence, MENA was honoured with the prestigious 'Pacific Exporter of the Year award in 2010 and emerged as a finalist in the esteemed Export NZ Auckland awards in 2014.

Rooted in the rich tapestry of Samoan heritage, MENA embodies the essence of familial collaboration and unity, with each collection drawing inspiration from Samoa's breath taking landscapes and vibrant traditions. Led by four visionary sisters, MENA celebrates individuality while embracing the collective belief that fashion should be adventurous, fun, and inherently feminine.